your reels aren't bad. they just look basic.
let's level them up.
from basic to bingeworthy: 20 edits, 5 formats, a trained eye. in 21 days.
some reels look elevated, like they hired an expensive editor. they didn't. the difference is the decisions. one short lesson and one edit of your own reel a day, in CapCut or Edits. you learn the why behind every edit, and in 21 days you have a style that's yours.
Get me in →simple edits, on purpose.
cart opens to guide buyers oct 5 · the challenge starts nov 1
tap a message to enlarge it
and yours look basic. it's almost never one big thing. it's the light, the corner you filmed in, the text, the pace: small decisions you can't see in your own reels. the fix isn't more effects. it's taste.
and it matters more than it looks. a basic-looking reel quietly costs you followers, opportunities and brand deals. i would not have got a $16,000 brand deal for two videos without my videos looking like this.
and no, you don't need crazy transitions or 50 effects. my best reels are simple edits: good cuts, captions in the right spot, one zoom with a reason.
what i am is a designer for 16 years, knowing why one layout works and another doesn't. that's the real skill under a good edit. not the software. the decision.
here's the reality: in the age of AI, technical skills barely matter anymore. AI can press every button for you. the one thing it can't do is decide. your taste, your decisions, your judgement: that's what makes your video YOURS.
so here's the deal: in YAP CUT, I show you how to edit like a designer, and the psychology behind your decisions. every day: a short behind the edit with me, then today's cut.
every lesson starts with how the brain watches a reel: what eyes land on first, what makes people stay, and why. then the edit decision that follows from it, shown by hand in Edits and CapCut.
you're never guessing. every day you get the steps and real examples. you make the decisions, i show you how.
nov 21 · you leave with 20 edits across 5 formats, your own style sheet, and a trained eye.
Font pairings and palettes, ready for Edits app, CapCut or Canva.
define and refine your brand’s identity with clarity and purpose
one copy-paste prompt with every behind the edit, tuned to your style.
every behind the edit and reply, yours to come back to whenever you need a reset.
your own AI editor on your laptop. drop in your raw yap and it edits by your style sheet: cuts, captions, zooms, text. the finished edit opens in CapCut, ready to make yours. optional, not needed to do the challenge. needs a paid Claude plan (about $20 a month, paid to Claude, not to me).
the YAP CUT app takes the repetitive part of each day's cut off your hands. give it your raw video and it picks the best takes, trims the pauses, and adds captions and zooms.
it follows your style sheet, the decisions you make during the challenge, so the first cut already looks like yours. the more you decide, the closer it gets.
the cut opens in CapCut, where you make the final calls. the eye is still yours. it just saves you the busywork.
optional: you can do every cut by hand. needs a paid Claude plan (about $20 a month, paid to Claude, not to me).
cart closes oct 9 · the challenge starts nov 1
less than $5 a day for 21 days, and a style you keep for every reel after.
for perspective: a brand identity from a design agency costs thousands, and that's before anyone edits a single reel. here you build your own look, and learn to use it every day.
the elevated look of a professional editing team, for less than the cost of one edit from an editor. and you keep it for every reel after.
optional: a laptop and a paid Claude plan (about $20 a month) to run the YAP CUT app.
and a dozen finished posts, not tutorials watched. your page, finally started.
proven across 5 formats, not picked once and forgotten.
design principles and the psychology of why your edits work, so you know what grabs attention before you touch a tool.
15 minutes to learn, 20 to edit, and a style you use on every reel after.
no theory. this is what editing like a designer did for my own page: my "edit your yap" series brought 744,685 views and 7,135 new followers. here are six of them. same phone, same apps you have. the difference was the decisions.
and it's not just views. a brand paid me $16,000 for two videos. not because of my follower count. because of the look.
i've been a designer for 16 years (a creative director for the last few), and i used to be genuinely bad at editing. i studied graphic design, and the editing people around me felt like they spoke another language.
once i started treating my edits like layouts (what's noticed first, where's the contrast, what earns its spot) it clicked. not overnight. it's a muscle, and i built mine with reps.
i've immigrated twice and started from zero twice. i started creating content in february, knowing nothing about this job.
i'm also a working mom. i paused my corporate job for 90 days to see if i could make this work in my own name: change my life, make money and help people along the way. if it works, i'm not going back. there's no plan b. this has to work.
i'm not a professional editor. i'm a designer, and that's exactly why my reels look the way they do. in YAP CUT i show you everything i know and exactly how i think.
a 21-day editing challenge inside our community. every day i show you a short behind the edit (~15 min) on one edit decision and why it works on the brain, with the steps in CapCut and Edits. then you make your own cut with it and post it on the Cut Club. my guide shows you the steps. YAP CUT is where you actually do it, until it's yours.
it's the best time. zero experience assumed: we set everything up together on the live kickoff call. i started knowing nothing about this job, and went from 1K to 27K in 6 months. your style is easier to build before people expect something else from you.
yes. beginner courses teach the buttons. YAP CUT teaches the decisions: why one edit works and another doesn't, and how to build a look that's yours across 5 formats. and it's simple on purpose: no motion graphics, no 20 layers.
yes. YAP CUT doesn't teach one look. it teaches the decisions behind any look. skincare, fitness, money, mom life, food: every day has examples by niche, and you finish with a style sheet built on your 3 vibe words, not mine.
most courses are hours of videos you watch alone. this is 15 minutes with me, then one edit you post, with the Cut Club doing it with you. you don't just watch, you make.
about 15 minutes with me, then 20–30 minutes to make today's cut. with the YAP CUT app, less. by hand, give yourself a bit more. and the wins come fast: on day 1 you have your colors, fonts and vibe words. by day 4 your caption preset is saved forever. by nov 8 your first complete yap, in your own style, is posted.
a phone to film and the free Edits or CapCut app. no CapCut Pro, nothing techy. after you buy, you get a welcome email right away with your invite to the YAP CUT community (desktop, iOS and Android). optional, only for the YAP CUT app: a laptop and a paid Claude plan (about $20 a month).
share every cut on the Cut Club to get feedback from me and the community, or share it on IG under #yapcutchallenge.
the kickoff is recorded, and you have lifetime access to every behind the edit. it's 21 days, done before the holidays. (but the Cut Club is more fun if you keep up.)
they're not supposed to. the point is finding your style. you finish with your own brand style sheet, not a copy of mine.
no. YAP CUT is you learning to make the edit decisions, by hand in CapCut or Edits. the YAP CUT app is optional: once you've made your decisions, it can do the repetitive part (cuts, captions, zooms) in your style, and you still do the final pass. it runs in Claude on your laptop and needs a paid Claude plan (about $20 a month, paid to Claude, not to me).
all sales are final. but here's my promise: if you do all 21 days, post your cuts, and genuinely feel your eye didn't change, email me. i don't want your money. and if you're stuck or behind before that, tell me in the Cut Club. i'd much rather help you finish.
maybe, but the price only goes up from here.
your first edits might still look like everyone else's. that's fine. style isn't found, it's built, in reps. that's how i built mine, after years of thinking i "wasn't an editor person."
on day 1 you film a reel and edit it the way you do now. on day 21 you remake that same reel with your finished style sheet.
Yes, get me in →you can keep copying the reel you saw yesterday. or you can spend 21 days finding out what yours looks like.
Join YAP CUT →cart opens oct 5 · the challenge starts nov 1
in a feed this busy, the only thing that sets you apart is what makes you, you.
if your edits look like everyone else's, it's not because you're not creative. it's because nobody taught you how to decide: what to keep, what to cut, and what to do with an edit that just feels off.
give me 21 days. i won't give you my style. i'll help you find yours.
– mahya
Get me in →